Graphic Design for Small Business Web Sites
Graphics are the second most important item on your web site after it’s copy. Graphics catch your customers eye first, they are the first impression your site makes on a customers mood… it can change their attitude, for good or worse.
Some businesses will benefit from showing business men and women in their marketing graphics, others will benefit more from a non-personable image. Some need to show technology, or images that impart trust, knowledge and loyalty. Every image on your site needs to be examined closely with the though in mind, that do you think of when you see this image?
Web Services DFW has a staff of graphic designers that understand this core strategy and whether we use stock footage or photos as our base image, we always talk to you, our customer about what the end result of the graphic should convey. What is the page this image goes on trying to do.
You may have read on our web design services page about our Vertical Design Methodology™. We continue to use this same strategic methodology when we create graphics. Is this page a stage 0, 1, 2 or 6 page. Is the page designed to close a sale, or simply explain the benefits of a product.
Based on this strategy, we are trying to solve a problem for your customer. Does your solution need more explanation to do this? Does your product need more images to convey the benefits?
All of these areas need to be addressed when creating images for your web site. It is this level of design that Web Services DFW brings to your business and this level of commitment that we give to all of our clients.
Contact Web ServicesDFW today to find out how our methodology can change your sites performance.