Internet Marketing for Small Businesses
We have recently become members of the better business bureau here at Web Services DFW. While the referral business is great we a running into more and more businesses who are being deceived by other SEO companies. So I felt a blog post was in order on this topic.
How do you as a company protect yourself against SEO irresponsibility?
I recently started working for a new small business who was using a national SEO company and they had been paying hundreds of dollars per month for a few years for services. After paying 100.00 per day to Google AdWords this year, they finally started looking for someone else to help them. When we got their account the home page was optimized 6% for their main keyword… The keyword they asked the company to optimize the page for. How can a company stay in business treating customers this way. They basically just took money, monthly and did nothing for it. The home page is sprinkled with 9 sets of keywords like someone had no idea how to create a direction, or a marketing plan, no landing pages or any type of strategy. So the customer looses twice, as they pay for SEO and AdWords for months and struggle during a difficult economy.
So how do you avoid this? Maybe you don’t know anything about SEO, marketing, site design, conversion, analytics or optimization. How do you do your due diligence with SEO firms?
- Be involved
- Ask what the strategy is
- Will landing pages be created, if so get the URL’s
- Ask for page optimization results
- Check their content changes and readability
If you don’t get the answers you feel are correct, then you may need to check your services.
Is it true it can take up to 6 months to get ranked on the first page?
Yes, it can or more. This is true and all the more reason to do your homework before you spend money with a company not giving you answers you feel are ‘correct’. The reason for this would be hi competition for the keywords you are after. The more sites that are after that keyword phrase in your local area or nationwide if you are national, the more you will need to match their efforts. That’s more difficult and requires more tweaking.
Read next week when we discuss looking for less competitive keywords to build your traffic. We will also discuss the importance of writing your copy to convert traffic to leads or sales.